Research

Introduction

Mark Jeffery is a former Clinical Associate Professor at the Kellogg School of Management in the Center for Research on Technology and Innovation. He has more than 75 publications and has conducted research that has generated significant insights on how organizations realize strategic value.

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Benchmark Surveys

We have conducted in-depth research of 179 Fortune 1000 firms and 44 Federal Government agencies on IT-strategy synchronization and best practices for managing IT. We have also surveyed 252 large organizations on marketing performance management best practices.

These data correspond to over $71 billion of IT and $53 billion of marketing annual spending respectively.

Follow this link to learn more about the Information Technology benchmark survey research.